Asian billionaire to relaunch Coca-Cola-rivaling 1970s Indian soda

An iconic Indian soda that once rivaled Coca-Cola will be relaunched by Asia's richest man

Asian billionaire to relaunch Coca-Cola-rivaling 1970s Indian soda

Mukesh Ambani, the richest man in Asia, recently revealed intentions to resurrect a legendary soda brand from the 1970s that previously competed with Coca-Cola and Pepsi. 

According to CNN affiliate CNN News-18, Ambani's Reliance Group said this week that Campa Cola would return to India's multibillion-dollar non-alcoholic drinks market this summer in three flavors: cola, lemon, and orange.

When Coca-Cola, a more well-known American rival, was unavailable in the South Asian nation, this brand stepped in to fill the hole. Middle-aged Indians who grew up drinking this product have been enthralled by the news of its reappearance.

While Coca-Cola was initially sold in India in the 1950s, the company left the market less than two decades later after the Indian government passed a law requiring it to disclose its formula.

Due to its absence, Campa Cola in India quickly overtook it as the most popular soft drink in the nation. Like to its American adversary, India's youth were drawn to the advertising's snappy campaigns. One of its most well-known television advertising featured Bollywood actor Salman Khan, and its print advertisements were renowned for their pop-art graphics and vibrant colors.

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