MS Dhoni is appointed as a brand ambassador by Navi Technologies

Navi Technologies Ltd, which is sponsored by Sachin Bansal and distributes financial products such as personal loans, house loans, and general insurance, has named MS Dhoni as its brand ambassador. Dhoni will serve as the company's brand ambassador. The affiliation with the former captain of Team India boosts the brand's reliability as it strives to meet customer needs by providing easy, inexpensive, and easily accessible financial services across India.

On Hotstar, the corporation debuted its first digital advertising featuring the cricketer. The purpose of this campaign is to promote its financial services by destroying the sector's old and traditional norms. In the first part, the campaign will run on social media platforms such as Facebook, Instagram, and YouTube before transitioning to print and out-of-home (OOH) advertising in the second phase. "Today's India is intelligent, aspiring, and continually working toward its goal," Dhoni remarked. It is critical for billions of Indians to reach and exceed their life objectives, which is why we have collaborated to make this vision a reality.

Its goal is to always make financial services easily available. I'm very excited to embark on this new journey with them," said Sachin Bansal, co-founder of Navi Technologies. "We are thrilled to introduce MS Dhoni as our brand ambassador and the newest member of the family. He personifies trust, ambition, and dedication - qualities that resonate powerfully with us and all that we stand for, making him the ideal brand ambassador.

Dhoni joined the top five club of sports celebrities this year, and his brand worth had a significant increase to reach $61.2 million, more than doubling from its value in 2020 of $36.3 million. This is according to Kroll's Celebrity Brand Valuation Report 2021. Dhoni, who moved up six spots to fifth place, has a sizable fan base and has masterfully shed his reputation as a pure cricket player, according to the survey.