The Ministry of Consumer Affairs has issued recommendations for social media influencers
The government announced that celebrities, influencers, and virtual influencers must reveal their endorsements.
In accordance with a new policy on "endorsements-know-hows" released by the ministry of consumer affairs on Friday, celebrities and social media influencers will be required to disclose their material connections with a brand, service, or company, including free products, contest and sweepstakes entries, trips or hotel stays, media barters, coverage, and awards.The consumer's right to information lies at the heart of the entire situation. According to the ministry, it is the endorser's, celebrities', and influencers' job to honestly provide all information that a consumer needs to know before making a purchase.
Rohit Kumar Singh, secretary of the department of consumer affairs, highlighted the individuals or groups who should disclose the nature of their endorsements, stating that they include "Individuals/groups who have access to an audience and the power to affect their purchasing decisions about a product, brand, or service because of the influencer's authority, knowledge, position, or relationship with their audience."According to the government, celebrities, influencers, and virtual influencers must reveal their sponsorships.
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