One of the leading beauty brands in India, Biotique has today launched their first major brand campaign of the year, with Sara Ali Khan as the brand ambassador. The 360-degree campaign, conceptualised by Ogilvy, is being launched across India and globally. The campaign will build on the current brand equity and positioning of the brand, and aims to strengthen the current suite of products and expand into new categories. The brand is currently the No.1 skincare brand in the country, and is set to become the No.1 brand for women of color in the next two years.
Sara, who is an actor and an influencer, is the brand’s new ambassador. She is a natural fit as she is a healthy and balanced person and has a great digital presence which connects with the younger audiences. Her persona embodies Biotique’s ethos of “Real is really beautiful,” Ishaan Jain, Director – Biotique, said. This campaign will leverage Sara’s reach, influence, and passion for wellness to reach out to and engage with the youth in a relatable way.
Sara Ali Khan said that she is excited to partner with such an innovative brand that believes in real beauty. She is passionate about beauty and wellness, and Biotique’s skincare range is truly effective and holistic. She also said that she is looking forward to work closely with the brand to spread the message of wellness, and real beauty. “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.” she said.
