The ambassador for friendship for Switzerland Tourism is Neeraj Chopra

Olympic gold winner Neeraj Chopra is named as Switzerland Tourism's Friendship Ambassador. In the past, Chopra has frequently travelled to Switzerland for competitions and training, but this time, when his season was over, the Indian sports legend spent his days unwinding and doing what he likes most: getting the heart rate up! Interlaken, Zermatt, and Geneva were a few of Chopra's favourite places to travel.

As the "Friendship Ambassador" for Switzerland Tourism, Chopra will use his experiences there to promote the nation as the greatest for outdoor activities including hiking, bicycling, mild and intense adventure, and of course, snow sports, for both novices and seasoned professionals. 

"Switzerland is my preferred international vacation spot! You can find beauty everywhere you turn. After the season, it was wonderful to spend time travelling. I also wanted to show my loved ones and friends this country. It was the perfect place for me to unwind after a busy season. No matter where you go in the country—out in the mountains or even just wandering through a city—you feel renewed! However, the opportunity to see the adventurous side of the nation with my best friends is what really intrigued me. I was happy to show them not only the adventure-oriented towns of Interlaken and Zermatt, but also Geneva, the country's second-largest city, where one can take in the outdoors. 

Director of Switzerland Tourism for India, Misha Gambetta, said, "India is a crucial long-distance market for us! It's wonderful that Switzerland is being represented by an ambassador for goodwill from India. Neeraj, a national hero in India and an avid outdoorsman, will be the ideal spokesperson for Switzerland's sporting and outdoor culture as well as for less well-known regions of the nation. Together, we look forward to achieving a successful campaign."

In September of this year, the athlete also gave his gold-winning javelin to The Olympic Museum in Lausanne, Switzerland. The International Olympic Committee established a museum in 1993 that uses sports as the primary component to illustrate the depth and diversity of Olympism through history, culture, design, technology, and sociology.