Amitabh Bachchan files civil lawsuit in the Delhi High Court seeking protection of his personality rights
The senior actor's star profile was being improperly exploited by the defendants to promote their own businesses, according to Justice Chawla.
In order to defend his personality rights, Bollywood superstar Amitabh Bachchan filed a lawsuit with the Delhi High Court. Eminent attorney Harish Salve is reportedly defending him, according to ANI. Justice Navin Chawla is hearing the case right now.
Individuals have the right to manage how their names, images, likenesses, and other unmistakable identifiers are used for commercial purposes. This is known as their right of publicity or to exercise their personality rights.
A suit has been filed in the Delhi High Court by veteran actor Amitabh Bachchan against the world at large seeking protection of his name, image, voice, and personality attributes.@SrBachchan #Amitabachchan #DelhiHighCourt pic.twitter.com/4LtEzX0RCe
— Bar & Bench (@barandbench) November 25, 2022
The senior actor's star profile was being improperly exploited by the defendants to promote their own businesses, according to Justice Chawla.
"It is conceivable that the plaintiff will experience irreparable loss and injury. Some of the actions can potentially hurt his reputation. An ex parte ad interim order is made in light of the aforementioned "said Justice Chawla.
The lawsuit claimed that by improperly linking to Kaun Banega Crorepati, mobile application developers were using Bachchan's name, likeness, and voice to run lotteries (KBC). Bachchan has also asked for a restraining order against a number of companies, including book publishers and T-shirt sellers. The case will be heard in March of the following year.
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