Flipkart on Tuesday signed a memorandum of understanding (MoU) with the Ministry of Rural Development for its Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM) program, to bring local businesses and self-help groups (SHGs), particularly those led by women into the e-commerce fold. Flipkart said the tie-up is aligned with the DAY-NRLM’s goal of strengthening the capabilities of rural communities for self-employment and entrepreneurship.
“India’s homegrown e-commerce marketplace Flipkart has signed a memorandum of understanding (MoU) with the ministry of rural development for Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM) program,” the rural development ministry said in a statement.
“The move will help empower local businesses and self-help groups (SHGs), especially those that are led by women, by bringing them into the e-commerce fold,” it said.
“We are identifying and collaborating with all possible partners who can contribute to this cause and partnership between DAY NRLM and Flipkart will help in the process,” rural development minister Giriraj Singh said.
The MoU is a part of the Flipkart Samarth program and aims to provide skilled yet under-served communities of craftsmen, weavers and artisans with national market access through the Flipkart marketplace, as well as dedicated support for knowledge and training.
The Flipkart Samarth program was launched in 2019 as a sustainable and inclusive platform to empower underserved domestic communities and businesses with better opportunities and livelihoods.
