Star Sports has introduced its campaign, “Bahut Hua Intezaar,” which aims to capture the nation’s spirit and the cricket-playing enthusiasm.
The advertisement shows Virat Kohli inviting the crowd to participate in the celebration as he relights the bus that was used in the 2007 victory parade, signifying that India’s quest for another ICC T20 World Cup should finally come to an end this year.
The ad video includes clips from Indian cricket fans’ daily life as they reflect on their nation’s delicious victory at the 2007 ICC Men’s T20 World Cup.
Even after 15 years, India’s cricketing memories are still so vivid that they make every fan, who is now impatiently anticipating the thrill of being World Champions once more, grin.
Disney Star’s head of sports, Sanjog Gupta, stated: “Moments of India’s victories on the international stage in all spheres of life have a distinct sentimental value. This is especially true for ICC tournaments, the success of which spreads a great sense of pride and unrestrained excitement throughout the country.”On the anniversary of India’s victory in the first ICC T20 World Cup, he said, “We celebrate the unique feelings supporters felt at that time.” We give it a sad twist by by highlighting the fan’s longing for another title that has eluded India since that momentous occasion. We anticipate that Bahut Hua Intezaar will inspire Indian supporters to throw the team’s biggest love and support party.
